Proceedings of the AMA21 2025 Virtual Conference, 10 – 11 December 2025 Edited by Adriana Backx Noronha Viana and Pedro Isaías ISBN (Book): 978-989-8704-73-3 ISBN (CD-ROM):

Titles Published in This Volume

FACTORS INFLUENCING THE CONTINUED USAGE INTENTION OF ABC MERCHANT APPLICATION AMONG MSMES: A UTAUT2 MODEL APPROACH (STUDY AT BANK ABC AREA KUDUS)
Arif Iman Sentosa and Indrawati

RESEARCH ON THE CONSTRUCTION OF AI INTELLIGENT DRIVING SUPERVISION SYSTEM STANDARD SYSTEM FOR NEW ENERGY ULTRA-HIGH PERFORMANCE VEHICLES FROM THE PERSPECTIVE OF SAFETY
Tzu-Hao Wang, Minyi Fan, Minling Chen, Yue Gao, Yinghua Yang, Yaxin Wang and Yulin Chen

ANALYSIS OF THE IMPACT OF LOCAL DIGITAL INFLUENCERS ON SALES AND SOCIAL MEDIA ENGAGEMENT FOR A SMALL ELECTRONICS ACCESSORIES STORE
Janaína Terras Cesconetto and Ciro Antonio Fernandes

ARE COMPANIES CARRYING OUT R&D ALONE? EXPLORING ORGANISED BUSINESS INVESTMENT IN INDIVIDUAL R&D
Kenzo Klein and Jorge Antunes

PERCEIVED IMPACT OF FINTECH PAYMENT PLATFORM ADOPTION ON THE COST EFFICIENCY OF SAVINGS AND LOANS COMPANIES IN GHANA
Ofori Yaw Owusu and Dadson Awunyo-Vitor

MANAGEMENT SKILLS TRAINING AND THE PROXEMIC ENVIRONMENT OF EDUCATIONAL COMMUNICATION
Pawel Tadeusz Kazibudzki

BALANCING INNOVATION AND INTEGRITY: FACULTY PERCEPTIONS OF AI AND GENERATIVE AI IN ASSESSMENT
Carla Santos Pereira, Fernando Moreira, Carla Lobo and Mónica Azevedo

FOSTERING SUSTAINABILITY: OPEN SOCIAL INNOVATION AS A CATALYST FOR CIRCULAR ECONOMY
Melissa Vasi

CRITICAL ANALYSIS OF THE BRAZILIAN NATIONAL DIGITAL EDUCATION POLICY (PNED) IN THE CONTEXT OF DIGITAL TRANSFORMATION
Michele Pignatari de Mello and Adriana Backx Noronha Viana

FACTORS INFLUENCING CUSTOMER SATISFACTION WITH FINTECH PAYMENT PLATFORMS IN SAVINGS AND LOANS COMPANIES IN GHANA
Ofori Yaw Owusu and Dadson Awunyo-Vitor

EVALUATING SMARTNESS AND SUSTAINABILITY IN GLOBAL SOUTH CITIES
Daielly Melina Nassif Mantovani, Adriana Backx Noronha Viana and Flávio Hourneaux Jr.

FROM MINTZBERG’S CRITIQUE TO CONTEMPORARY PRACTICE: THIRTY YEARS OF STRATEGIC THINKING AMID COMPLEXITY, ACTION AND ADAPTATION
João N. Roncati

EXPLORING CORPORATE COMMUNICATION MANAGEMENT THROUGH CUSTOMER RELATIONS FROM THE MANAGERS’ PERSPECTIVE
Lide Baz, Izaskun Agirre-Aramburu and Garazi Azanza